General Bullmoose Created by Al Capp in June 1953, Bashington T. Bullmoose was the epitome of a mercenary, cold-blooded capitalist tyrant tycoon. Bullmoose's bombastic motto (see Dialogue and catchphrases) was adapted by Capp from a statement made by Charles E. Wilson, the former head of General Motors when it was America's largest corporation. In 1952, Wilson told a Senate subcommittee, "What is good for the country is good for General Motors, and vice-versa." Wilson later served as United States Secretary of Defense under President Dwight D. Eisenhower. Bullmoose had a simple boyhood dream: to possess all the money in the world. He very nearly did. Bullmoose Industries seemed to own or control everything. He had a milksop of a son named Weakfish, and was sometimes accompanied by his delectable "secretary", Bim Bovak (whose name was a pun on both "bimbo" and bombshell actress Kim Novak). Li'l Abner became embroiled in many globetrotting adventures with the ruthless, reactionary billionaire over the years. Despite his adamantine exterior, General Bullmoose was still capable of a kind of capitalist gallantry. "Those Slobbovians [q.v.] have done me out of a hundred thousand dollars!" he once exclaimed, after falling victim to a fraud. "Nearly an hour's income, bless 'em!"